We are at a point in time when a website is not a luxury, it is a necessity. Most often, the first step a prospect or new business contact will take is to visit your website. This provides an opportunity for them to learn more about your business as well as for your business to make a good impression in regard to its integrity, stability, and goods and services.
The problem with many websites we come across every day is that many businesses, particularly small ones, think that having any kind of website is helpful. This includes free ones, those done by a friend or relative on the cheap, or in many cases, produced by a web design company that has no knowledge of branding and marketing. They produce inexpensive sites that are made from templates and offer little more than a “your face here” appearance. Owners of these sites feel that they have made the investment and that all sites are equal — possibly even a commodity item. Nothing could be further than the truth.
The public can tell a quality website from an obligatory one. Furthermore, the negative impressions offered up by these sites result in reputation damage that can not be seen or calculated. When prospects arrive at one of these sites they are likely to see a lack of professionalism and they are gone — opportunity wasted.
Successful and effective business website development reflects a company’s brand in a positive light and fits in with their other marketing materials including business cards, brochures, and social networking touch points as well as all other collateral. The written content on theses sites has been optimized to keep visitors interested while also creating positive search engine rankings — allowing a website to be found during searches for important keywords by anonymous prospects.
A properly created, designed and written business website produces a web presence in which a company effectively expresses their brand and mission statement as well as their capabilities and distinct advantage that clearly communicates why they should be contacted rather than a competitor.
Savant Creative Group offers free business website consultation. Learn how we can help your company deliver a united and powerful web presence designed to increase business and deliver more qualified leads. Contact us today to see to see how we can assist your company excel.