This weekend I spotted a QR advertising campaign by Jet Blue Airways on a New York City subway car. As is common these days, advertisers take an entire wall of a subway car to display a series of different pieces that make up the promotion. This was a complete waste of advertising dollars on the part of Jet Blue’s for the following reasons:
- It is very difficult to get a decent scan of a QR code on a moving train.
- The code was made up of design pieces and rotated by 45 degrees making it more difficult to decode.
- One of the largest mobile phone carriers in the New York market is AT&T who has no internet service on subways.
- In order to scan the code I had to point my phone directly at several passengers making them feel self conscious.
The QR advertising industry is still quite young in the United States and it can provide excellent ways to reach out to prospects if handled correctly. At Savant Creative Group we provide QR code advertising agency services to clients in a well planned, easily used and highly measurable manner. Contact us today to see how we can help your company effectively attract prospective customers.