Many advertising campaigns and marketing programs in the United States are now implementing QR codes as a means to direct the public to online media including promotional videos, public service information, the ability to purchase tickets to various events, and coupons — just to name a few.
QR codes are a type of 2d bar code that was invented in Japan in 1994. It is open source and its use is widespread throughout Japan and much of Europe. Now its usage here is starting to reach critical mass. The December 18th cover of The New York Times Magazine Section features a full page photo of a QR code that was made by artists out of balloons, bringing credence to the fact that these codes have become a part of pop culture.
Using these codes in marketing pieces allows viewers to interact with them using their smart-phones, reaching a marketer’s destination without having to remember or input a lengthy url into their browser. This makes it easier and error free for the user as well as highly trackable for the marketers.
Savant Creative Group (SavantCreativeGroup.com), a QR code advertising agency is adept at implementing QR code advertising programs (http://savantcreativegroup.com/green-advertising.html). In the coming year many advertisers will start embracing this new media. The early embracers are most likely to get the biggest pop by standing out.