January 5th, 2011
The best way to begin work on a new website is with thorough planning. Just as a house needs a blueprint, a website needs a solid map. If you want to build a site that searchers will find easily, an ethical SEO consulting service, http://savantcreativegroup.com/seo-consulting.html, is the place to start. It is essential to work with an ethical SEO company to insure that only white hat approved strategies are used so that the site owner never risks being penalized or banned by the search engines. Starting here, you can determine the kind of site you need, the keywords that will attract the visitors you want to get as well as the underpinnings for the site architecture. Once this is in place a wire frame can be created indicating all the pages you will need as well as where to place the keywords and phrases.
After this stage has been completed, the visual comps can be created for the approval of the look and feel of the site (the front end). Next comes the copy-writing and image searches to give the site its content and punch. A good site copywriter skillfully works the important keywords and phrases into the site content using the guide that the SEO consulting company has prepared. if these steps are followed with care and much thought, the new site can hit the search engines running.
Contact Savant Creative Group, the ethical marketing agency, today for a free website analysis in order to best determine your needs. Savant can create your website completely in house because we are a full service web design company.
January 3rd, 2011
Based in South Africa, MTN is the largest telecommunications company, in Africa. They are committed to supporting corporate socially responsible initiatives in Ghana. The MTN Ghana Foundation primarily focuses on creating health and education programs.
MTN is a triple bottom line company aligning themselves with the ideals of sustainable business development in which corporate decisions are based on social, environmental and governance factors rather than just financial or economic ones.
The foundation’s projects have included building several schools as well as an ICU at a children’s hospital. MTN also operates a scholarship program that has helped over 1000 recipients.
According to Robert Kuzoe of the MTN Ghana Foundation, “the positive results on the communities has made the foundation more determined and committed to pursuing more CSR projects in the coming year to support social and economic development of the communities in which MTN operates. Though the Foundation is only three years old, it has chalked tremendous successes in promoting health and education in Ghana and we remain committed to give back to our communities in the coming years of MTN’s operations in Ghana.”
January 2nd, 2011
I just read a very interesting article about web design that I would like to pass along. It was written by Sue Mitchell. She makes a great point about the importance of having a well designed website and its ability to attract visitors and keep them there for some time. A poorly designed site will accomplish the exact opposite.
Many people want to spend as little as possible on a site thinking that they are all the same. In the end, the additional time it takes to figure out what kind of a site a client needs can mean the different between success and failure. Does a site need to be visible to search engine users? If so, what keywords are important to generating the right audience? What copy should be used in order to define a company without becoming too long winded? What graphics should be used in order to create the visual interest to keep viewers on the site long enough to decided if they wish to contact the business?
Templates are cheap and we have all seen a million of them but a good custom design will stand out and do much for brand building as well. Savant Creative Group is adept at web design. Not only do we design custom sites, we help clients develop the proper marketing strategies to make their site successful. We also provide SEO consulting service, http://savantcreativegroup.com/seo-consulting.html to insure that searchers find your site.
January 1st, 2011
Stonyfield Farm (makers of the organic yogurt) has been selected as one of the 25 most socially responsible companies by Will Marre, CEO of Releadership Alliance. Marre’s list can be viewed at http://www.willmarre.com/blog. It is entitled, “Giving is Winning”.
Marre has set out to demonstrate how successful companies are achieving amazing success by considering the triple bottom line instead of only the bottom one. Stonyfield embraces the use of sustainable farming techniques by being organic, considering the health of the cattle as well as its human employees and by donating 10% of its profits to various environmental causes. Stonyfield has also built the largest solar photovoltaic array in the state of New Hampshire to date which has also saved them almost $2 million in energy costs thus far.
Gary Hirshberg, CEO of Stonyfield says, “”Running a green business is not just an ethically and environmentally responsible activity, it is the basis for economic growth in the 21st century.” The truth is that sustainable business development is not only better for the planet and its citizens. It is also better for company profits and growth.
Savant Creative Group helps companies grow through sustainable business development methods. Running a sustainable company merges the prospects of prosperity and ethical responsibility.
December 30th, 2010
As the new year approaches let’s look at where web design is headed as technology races forward sweeping the web along with it.
With the increased usage of smartphones, more people are surfing with their mobile phones and the importance of creating mobile friendly sites is becoming essential. Businesses can create mobile versions of their sites so that user experience does not suffer on the small screen. As the iPhone gains market share, sites that utilize Flash will become less popular and developers are working with other technologies for image motion such as java script. The New York web designers at Savant Creative Group (http://savantcreativegroup.com) are working with many new strategies to give their web clients the edge.
Mobile ecommerce sites are also gaining popularity and internet vendors need to be sure their sites are appealing to those users who are shopping away from their desktops. The development of marketing programs for this niche is essential for increasing sales and with the ubiquity of price comparison apps and social networking applications, it is more important than ever to maintain a good reputation and line of communication with prospects and customers in real time.
As 2d barcodes such as QR codes are becoming more popular, it is easier to recruit mobile visitors to websites by sparing them the tedious input of long urls that can result in typos and loss of hits. A good QR code agency (http://savantcreativegroup.com/green-advertising.html) can help increase website traffic using the codes in advertising campaigns.
The web will change a great deal in 2011. This is the time to plan the strategies and tactics that will make it profitable.
December 29th, 2010
With economic conditions remaining flat at best, what hopes can we have for increased sustainability initiatives in the coming year? GreenBiz.com recently asked several executives what they were looking forward to in 2011. It appears that no one is coming out with any groundbreaking new campaigns and strategies. Most of the comments centered around maintaining activities that were already underway.
It takes a lot of courage to invest in new sustainable modalities amidst economic uncertainty. Most sustainability related investments such as energy audits and revamps, recycling campaigns, and even vendor overhauls take between three to five years in order to become profitable. Corporations are looking at producing short-term profit scenarios taking them farther away from a sustainable future. Even though most are trying not to invest this is the time for action.
Slow economic periods provide for the best opportunities to rebuild marketing strategies, branding campaigns, and communications with the public in order to lay the fertile ground work for the next wave of prosperity. Savant Creative Group is an ethical marketing firm helping clients achieve sustainable business development based on a balance of short and long term initiatives.