Does Your Business Have a Website or a Web Presence?

We are at a point in time when a website is not a luxury, it is a necessity.  Most often, the first step a prospect or new business contact will take is to visit your website.  This provides an opportunity for them to learn more about your business as well as for your business to make a good impression in regard to its integrity, stability, and goods and services.

The problem with many websites we come across every day is that many businesses, particularly small ones, think that having any kind of website is helpful.  This includes free ones, those done by a friend or relative on the cheap, or in many cases, produced by a web design company that has no knowledge of branding and marketing.  They produce inexpensive sites that are made from templates and offer little more than a “your face here” appearance.  Owners of these sites feel that they have made the investment and that all sites are equal — possibly even a commodity item.  Nothing could be further than the truth.

The public can tell a quality website from an obligatory one.  Furthermore, the negative impressions offered up by these sites result in reputation damage that can not be seen or calculated.  When prospects arrive at one of these sites they are likely to see a lack of professionalism and they are gone — opportunity wasted.

Successful and effective business website development reflects a company’s brand in a positive light and fits in with their other marketing materials including business cards, brochures, and social networking touch points as well as all other collateral.  The written content on theses sites has been optimized to keep visitors interested while also creating positive search engine rankings — allowing a website to be found during searches for important keywords by anonymous prospects.

A properly created, designed and written business website produces a web presence in which a company effectively expresses their brand and mission statement as well as their capabilities and distinct advantage that clearly communicates why they should be contacted rather than a competitor.

Savant Creative Group offers free business website consultation. Learn how we can help your company deliver a united and powerful web presence designed to increase business and deliver more qualified leads.  Contact us today to see to see how we can assist your company excel.

The Importance of Good Web Design

I just read a very interesting article about web design that I would like to pass along. It was written by Sue Mitchell. She makes a great point about the importance of having a well designed website and its ability to attract visitors and keep them there for some time. A poorly designed site will accomplish the exact opposite.

Many people want to spend as little as possible on a site thinking that they are all the same. In the end, the additional time it takes to figure out what kind of a site a client needs can mean the different between success and failure. Does a site need to be visible to search engine users? If so, what keywords are important to generating the right audience? What copy should be used in order to define a company without becoming too long winded? What graphics should be used in order to create the visual interest to keep viewers on the site long enough to decided if they wish to contact the business?

Templates are cheap and we have all seen a million of them but a good custom design will stand out and do much for brand building as well. Savant Creative Group is adept at web design.  Not only do we design custom sites, we help clients develop the proper marketing strategies to make their site successful. We also provide SEO consulting service, http://savantcreativegroup.com/seo-consulting.html to insure that searchers find your site.

Posted in: Web Design

Website Trends & Strategies for 2011

As the new year approaches let’s look at where web design is headed as technology races forward sweeping the web along with it.

With the increased usage of smartphones, more people are surfing with their mobile phones and the importance of creating mobile friendly sites is becoming essential. Businesses can create mobile versions of their sites so that user experience does not suffer on the small screen. As the iPhone gains market share, sites that utilize Flash will become less popular and developers are working with other technologies for image motion such as java script. The New York web designers at Savant Creative Group (http://savantcreativegroup.com) are working with many new strategies to give their web clients the edge.

Mobile ecommerce sites are also gaining popularity and internet vendors need to be sure their sites are appealing to those users who are shopping away from their desktops. The development of marketing programs for this niche is essential for increasing sales and with the ubiquity of price comparison apps and social networking applications, it is more important than ever to maintain a good reputation and line of communication with prospects and customers in real time.

As 2d barcodes such as QR codes are becoming more popular, it is easier to recruit mobile visitors to websites by sparing them the tedious input of long urls that can result in typos and loss of hits. A good QR code agency (http://savantcreativegroup.com/green-advertising.html) can help increase website traffic using the codes in advertising campaigns.

The web will change a great deal in 2011. This is the time to plan the strategies and tactics that will make it profitable.